Energy Company Website Copy
A start up consulting company in the energy industry partnered with a web design agency and communications strategy team to build their new website. My assignment was to tease out brand copy that fit within the website wire-frame.
Liz Navarro + Co Client
Liz Navarro + Co helps professionals and companies share their ideas, activate opportunities, and grow their networks. Their client, a start up consulting company, brings transportation, personnel, and technology to organizations in the energy and chemical industries.
Host 2 discovery calls with end client to uncover the following information for their brand copy:
Audience’s pain points
Call to action
Throughout the process of discussing the brand copy, the client was able to form a clearer vision of whom the company would serve and how they would benefit their customers. With their brand story now in place, the client will be able to pitch their services to future customers and grow their start up business. The client will have a clear, intuitive website that matches industry standards.