work experience
Mar 2022 - Present
Sep 2019 - Present
Sep 2019 - Jan 2022
Sep 2017 - Aug 2019
2013 - 2017
Content Writer + Editor
Capital One
via Aquent Talent
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Write SEO-driven articles for the Learn & Grow blog covering credit, loan, budgeting and lifestyle content. The collaboration of our nine-member team of writers, editors and art directors has generated record-high page views (30+ million pageviews in 2023) and credit card applications (8,200 in a month).
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Edit freelancer and agency-produced articles for source accuracy, content structure, grammar and SEO best practices.
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Develop copy for internal partner goals, such as Capital One Travel promotions and Google Ad tests.
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Winner of semi-annual Aquent Take the Cake Award, recognizing talent who’ve excelled in their role and sought out leadership opportunities.
Copywriter
Freelance
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Liz Navarro + Co: Write financial and business management articles, email copy and social media copy to drive SEO goals and conversions for clients including Skytale Group and Texas Coffee School. (2020 - present)
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Water Mission: Contribute website articles and conduct in-the-field interviews covering global safe water solutions for over 50,000 readers. (2020 - present)
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Miette Photography: Wrote SEO blog content to increase website traffic and generate bookings. (2022 - 2023)
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Plano Magazine: Wrote and edited articles about current events, small businesses and press releases for an audience of 50,000+ social media readers and a bimonthly print magazine. (2019 - 2021)
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Dallas Doing Good: Conducted interviews and wrote and edited long-form feature articles for an audience of 12,000 readers. (2019 - 2021)
Copywriter + Marketing Strategist
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Wrote and edited copy for marketing campaigns, print collateral and case statements for agency clients, generating over $3 million in revenue for 13 clients.
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Grew client audiences by up to 500% through fine-tuning of editorial calendars and campaign strategies.
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Spearheaded team of copywriters, project managers, graphic designers and videographers to achieve client goals.
Communications + Events Coordinator
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Built a content marketing strategy and wrote weekly blog, email, social media and print content. Grew subscriber audience by 21% in 12 months.
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Created marketing materials to support fundraising strategy.
Education
Texas A&M University
Bachelor of Business Administration: Marketing
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Cum Laude
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DOW Aggie Marketing Scholarship
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Certificate in Nonprofit and Social Innovation

"Ideas, bread, and books are all the same - they're better when they're shared."
Seth Godin