Hi! I'm Katie,
Content writer, copywriter, and editor.
I believe in ethical and inclusive storytelling.
My areas of focus:
Marketing copywriting
Magazines & journalism
Nonprofit storytelling
Copy editing
I help clients tell their brand story across multiple channels and editorial calendars.
Most of my waking hours are spent typing furiously in coffee shops, organizing my bookshelf, heading outdoors, or cramming all my friends into one space.
hire me
I am currently accepting new clients for ongoing or assignment-based projects. I'd love to work with you! Email me at katiekelton17@gmail.com with project specifications, timeline, and any questions you may have.
Zoom is my best friend–if you'd prefer to set up a meeting, just let me know!
"Not only has [Katie] earned my complete trust as a talented writer and complete professional, she consistently adds value to my brand with her strategic insight and intuitive ideas about how to write content that engages and connects."
- Liz Navarro, Client
Referrals available upon request.
work experience
Mar 2022 - Present
Sep 2019 - Present
Sep 2019 - Jan 2022
Sep 2017 - Aug 2019
2013 - 2017
Content Writer + Editor
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via Aquent: https://aquent.com/
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Write articles about financial literacy, travel rewards, and other SEO-friendly topics to further the Learn & Grow blog. Implement SEO strategies and adhere to legal guidelines.
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Edit freelancer and agency articles for source accuracy, content structure, grammar, and SEO best practices.
Copywriter
Freelance
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Liz Navarro + Co: Write website copy and marketing content copy–e.g. blog, email, social media–with SEO best practices for clients including Maven Financial Partners, Skytale Group, and Texas Coffee School. (2020 - present)
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Water Mission: Contribute website articles and conduct in-the-field interviews covering global safe water solutions for over 50,000 readers. (2020 - present)
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Miette Photography: Write SEO-oriented blog content to increase website traffic and generate bookings. (2022 - present)
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Mays Business School at Texas A&M University: Write copy for newsletters and email drip campaigns to advance MBA program enrollment. Rewrite and organize website copy. (2022)
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Cinemark: Wrote copy for print collateral and digital marketing strategies to drive ticket sales and implement brand refresh. (2022)
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Plano Magazine: Wrote and edited articles about current events, small businesses, and press releases for an audience of 50,000+ social media readers and a bimonthly print magazine. (2019 - 2021)
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Dallas Doing Good: Conducted interviews and wrote and edited long-form feature articles for an audience of 12,000 readers. (2019 - 2021)
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Women’s Non-Profit Alliance: Educated business leaders on digital marketing strategies and increased organic following by 35%, launched social media advertising initiative, and wriote educational blogs. (2019 - 2021)
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Sheahan Communications: Wrote marketing copy for a website launch and print collateral project. (2019-2020)
Copywriter + Marketing Strategist
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Wrote and edited copy for marketing campaigns, print collateral, and case statements for agency clients. Adopted clients’ unique brand voices for nonprofit causes including a green space city project, affordable healthcare for low-income families, animal rescue and adoption services, and child poverty alleviation.
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Generated over $3 million in revenue for 13 clients through over 50 multi-channel marketing campaigns. ROIs ranged from $20 to over $5,000 raised for every dollar spent.
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Managed editorial calendars for clients via blog, email, and social media content. Grew clients’ audiences by 100% to over 500% through various growth strategies.
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Led assignments and delegated to copywriters, project managers, graphic designers, videographers, and vendors.
Communications + Events Coordinator
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Built a content marketing strategy and wrote weekly content to deliver via email, social media, website blog, and other channels. Grew subscriber audience by 21% in 12 months.
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Assisted the Development team by creating marketing materials to support fundraising strategy.
Education
Texas A&M University
Bachelor of Business Administration: Marketing
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Cum Laude
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DOW Aggie Marketing Scholarship
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Certificate in Nonprofit and Social Innovation
"Ideas, bread, and books are all the same - they're better when they're shared."
Seth Godin