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Hi. I'm Katie,

Content writer and editor.

My areas of focus:

Personal finance

Business management

Nonprofit marketing

Copy editing

Most of my waking hours are spent typing furiously in coffee shops, organizing my bookshelf, heading outdoors and cramming friends into one space.

work experience

Mar 2022 - Present

Sep 2019 - Present

Sep 2019 - Jan 2022

Sep 2017 - Aug 2019

2013 - 2017

Content Writer + Editor

Capital One

via Aquent Talent

  • Write SEO-driven articles for the Learn & Grow blog covering credit, loan, budgeting and lifestyle content. The collaboration of our nine-member team of writers, editors and art directors has generated record-high page views (30+ million pageviews in 2023) and credit card applications (8,200 in a month).

  • Edit freelancer and agency-produced articles for source accuracy, content structure, grammar and SEO best practices.

  • Develop copy for internal partner goals, such as Capital One Travel promotions and Google Ad tests.

  • Winner of semi-annual Aquent Take the Cake Award, recognizing talent who’ve excelled in their role and sought out leadership opportunities.

Copywriter

Freelance

  • Liz Navarro + Co: Write financial and business management articles, email copy and social media copy to drive SEO goals and conversions for clients including Skytale Group and Texas Coffee School. (2020 - present)

  • Water Mission: Contribute website articles and conduct in-the-field interviews covering global safe water solutions for over 50,000 readers. (2020 - present)

  • Miette Photography: Wrote SEO blog content to increase website traffic and generate bookings. (2022 - 2023)

  • Plano Magazine: Wrote and edited articles about current events, small businesses and press releases for an audience of 50,000+ social media readers and a bimonthly print magazine. (2019 - 2021)

  • Dallas Doing Good: Conducted interviews and wrote and edited long-form feature articles for an audience of 12,000 readers. (2019 - 2021)

Copywriter + Marketing Strategist

Track15

  • Wrote and edited copy for marketing campaigns, print collateral and case statements for agency clients, generating over $3 million in revenue for 13 clients.

  • Grew client audiences by up to 500% through fine-tuning of editorial calendars and campaign strategies.

  • Spearheaded team of  copywriters, project managers, graphic designers and videographers to achieve client goals.

Communications + Events Coordinator

Mercy Street

  •  Built a content marketing strategy and wrote weekly blog, email, social media and print content. Grew subscriber audience by 21% in 12 months.

  • Created marketing materials to support fundraising strategy.

Education

Texas A&M University

Bachelor of Business Administration: Marketing

  • Cum Laude

  • DOW Aggie Marketing Scholarship

  • Certificate in Nonprofit and Social Innovation

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"Ideas, bread, and books are all the same - they're better when they're shared."

Seth Godin

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