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Hi! I'm Katie,

Writer + Digital Storyteller. I believe in ethical and inclusive storytelling.

My areas of focus:

Marketing copywriting

Magazines & journalism

Nonprofit storytelling

Copy editing

I help clients tell their brand story across multiple channels and editorial calendars.

Most of my waking hours are spent typing furiously in coffee shops, organizing my bookshelf, heading outdoors, or cramming all my friends into one space.

hire me

I am currently accepting new clients for ongoing or assignment-based projects. I'd love to work with you! Email me at katiekelton17@gmail.com with project specifications, timeline, and any questions you may have.

Zoom is my best friend–if you'd prefer to set up a meeting, just let me know!

"Not only has [Katie] earned my complete trust as a talented writer and complete professional, she consistently adds value to my brand with her strategic insight and intuitive ideas about how to write content that engages and connects."

- Liz Navarro, Client

Referrals available upon request.

work experience

Sep 2019 - Present

Sep 2019 - Present

Sep 2017 - Aug 2019

2013 - 2017

Storyteller & Marketing Strategist

Track15

  • Write and edit copy for marketing collateral, case statements, and major donor communications for nonprofit clients. Adopt clients’ unique brand voices and always nail the value proposition. Causes include a green space city project, affordable healthcare and groceries for low-income families, animal rescue and adoption services, and child poverty alleviation.

  • Generated over $2 million in donation revenue for 13 clients through over 50 omni-channel marketing/fundraising campaigns. ROIs range from $20 to over $5,000 raised for every dollar spent. 

  • Manage editorial calendars for clients including stories and blogs, emails, and social content. Grew clients’ email and social media audiences by 100% to over 500% through growth strategies such as inbound marketing, social media advertising, and email lead generation.

  • Lead assignments and delegate to copywriters, project managers, graphic designers, videographers, and vendors.

Copywriter & Editor

Freelance

  • Liz Navarro + Co: Write and edit inbound marketing copy such as blogs, website copy, and social media copy with SEO best practices for clients such as Texas Coffee School and several financial consulting companies. (2020 - present)

  • Water Mission: Contribute website articles and conduct in-the-field interviews covering global safe water solutions for over 50,000 readers. (2020 - present)

  • Women’s Non-Profit Alliance: Serve as Digital Marketing Coach and have increased organic following by 35%, launched social media advertising initiative, and written educational blogs. (2019 - present)

  • Dallas Doing Good: Contributed and edited long-form feature articles about topics including equitable entrepreneurship, accessible healthcare for children, and Michelle Obama’s Becoming Me program for an audience of 12,000 readers. (2019 - 2021)

  • Plano Magazine: Contributed and edited articles about current events, small businesses, and press releases for an audience of 50,000+ social media readers and a bimonthly print magazine. (2019 - 2021)

  • Sheahan Communications: Wrote marketing copy for a website development and print collateral launch project. (2019-2020)

Communications & Events Coordinator

Mercy Street

  • Conducted the creation and delivery of email newsletters and fundraising campaigns to over 4,000 email subscribers, growing subscriber audience by 21% in 12 months.

  • Collected leads, interviewed, wrote, and edited impact stories to spur inbound marketing.

Texas A&M University

Bachelor of Business Administration: Marketing

  • Cum Laude

  • DOW Aggie Marketing Scholarship

  • Certificate in Nonprofit and Social Innovation

Education

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"Ideas, bread, and books are all the same - they're better when they're shared."

Seth Godin